Project Details
Client
Luxury wellness brand
Year
2026
Scope
Brand identity, stationery, launch support
Duration
3 weeks
Services
Brand direction
Logo refinement
Stationery design
Launch collateral
Branding
Luxury Spa Rebrand
A refined identity system, premium stationery, launch campaign assets, and in-store touchpoints designed to reposition a spa as a destination brand.
2026 • Luxury wellness brand
Luxury Spa Rebrand
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Project Summary
A clearer structure for understanding the brief, response, and final result.
A refined identity system, premium stationery, launch campaign assets, and in-store touchpoints designed to reposition a spa as a destination brand.
Brief
The client needed a more elevated identity that would help the business feel less generic and more premium across both digital and physical touchpoints.
Solution
Pulsie developed a refined logo direction, cleaner typography hierarchy, and a more controlled brand presentation system for everyday use.
Outcome
The refreshed brand created a stronger first impression, improved consistency across marketing material, and better aligned the visual identity with the service experience.